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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

Lever is credited with saying, 'Half of our advertising is working, we just don't know which half.' Does ...

Bollywood makes way for the reality of modern India

is a creative director at Beattie McGuinness Bungay Credits Client: Kevin Wallace, brand ...

Diet Coke 'credit' by Wieden & Kennedy Portland

The latest Diet Coke ad from Wieden & Kennedy Portland is billed as a tribute the hard work that goes into making movies.

Private Hear ads for review October 2011

Here are the ads reviewed for October 2011 - scripts, credits and the ads themselves...., it has to be Heinz. Credits: Project: Heinz Tomato Soup Client: Lynsey Hurst, marketing manager ... . Enjoy responsibly. Terms and geographic restrictions apply. Credits Project: Baked in a pie Client ... . Visit drinkaware.ie. Credits Project: Budweiser Ice Cold Index Client: Chris Wooff, senior brand ...

School Reports 2011: Saatchi & Saatchi

Saatchi & Saatchi can take credit for creating one of the most talked-about ads of the year

School Reports 2011: Vizeum

- and attractive - about Vizeum's planning-led offering. The most notable wins were InBev, Zoopla, Credit ... strategy, Simple, See-Saw TV, Zoopla and Credit Confidential. InBev (Stella, Beck's and Budweiser) was our ...

School Reports 2011: TBWA\London

) Number of staff 206 (+ 40%) Credit must, therefore, go to Robert Harwood ...

Private View: Leon Jaume and Andy Nairn

of charging festival-goers for a "shout out" on stage is a novel call to action, for which credit is due. Not that Barack wants to talk about credit these days, so moving quickly on ... Our final campaign involves ...

Campaign Big Awards 2010: Alcoholic Drinks winners

For a full list of credits and further creative please see 'The Big Book 2010' published on 19 November. To purchase copies, contact Steven Lewis on (0)20 8267 4042 or e-mail steven.lewis@haymarket.com. ...

Campaign Big Awards 2010: Grocery, Soft Drinks & Household winners

For a full list of credits and further creative please see 'The Big Book 2010' published on 19 November. To purchase copies, contact Steven Lewis on (0)20 8267 4042 or e-mail steven.lewis@haymarket.com. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.