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The latest Diet Coke ad from Wieden & Kennedy Portland is billed as a tribute the hard work that goes into making movies.
Credit Suisse has started to sell off its London property estate, which could fetch up to 500 million, as part of its strategy to focus on core banking operations. Source: Financial Times General Motors board will meet today to finalise the planned move into bankruptcy after a deal with some of its ...
attributed to the poor summer, the 'credit crunch' - a term loosely coined to describe the impact ... by methods such as credit cards unsecured loans. According to the research, consumers have become less ... . It is clear that consumers are not responding to the credit crunch in a rational way, and levels of anxiety do ...
in the street whether they are willing to pay more to buy green during the credit crunch. Watch the video
The concept of the credit crunch, once the preserve of the business pages, has migrated ... of consultancy The Partners, goes as far to suggest that the credit crunch has 'become so embedded in our ... are beginning to show interest in the idea of using the credit crunch in their advertising. However, he ...
LONDON - Are fears that TV adspend will be an inevitable casualty of rising raw material costs well-founded?
Innovative ambient microwaveable and boil-in-the-bag formats have boosted sales of rice, writes Jane Bainbridge.
LONDON - The credit card industry has come bottom out of six marketing sectors, in a study...The report by Arvato Loyalty Services, said a radical rethink is needed within the credit card ... on investment from associated schemes and initiatives. Arvato described the credit card industry as over-saturated and facing a dilemma of having too many dormant customers. The study said 48% of credit card companies ...
LONDON - Ofcom has cleared a Heinz sponsorship credit, shown during 'Emmerdale', after 17...that it was not in breach of regulations, supporting the agency's humorous intentions. "The credit was clearly meant ...
Fallon's likely triumph on the Bacardi pitch is naturally a blow to the runner-up, Campbell Doyle Dye; the agency has been a close second in some prestigious pitches. But CDD insists that its original philosophy of producing good work rather than chasing fast growth for the sake of it holds firm.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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