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Helen Edwards on Branding: From checkout to grave

if credit was offered - so it wasn't. Its genius was to help practically, buying in bulk, keeping costs low ... -journeys, providing small but welcome improvements in credit cards, service stations, mobile phones, clothes and homes ...

Profile: In the name of the family

as brands he admires. 'With the meerkat ads, it is the client who bought the idea that should get the credit ... credit to them for taking the risk.' Some challenges lie ahead. The core UK bread market, valued ...

Selling with the enemy

escape the halo effect. Last year, Starbucks chief executive Howard Schultz credited McDonald ...

Biggest brands: Top 100 online advertisers 2010

provides the most notable example of a strategic shift among the top 20 advertisers. The US credit card ...

Brand Health Check: Champagne

of Cristal, but credit-crunched Joe Public has had the Veuve Clicquot knocked right out of him. Cash ...

The Work

banner. Agency Marvellous Other credits Not supplied thesun ... , but it is engaging. Agency Dare Other credits Not supplied sonyericsson ... ? Agency Soup Other credits Not supplied rabbiting-on.com innocentdrinks.co.uk ...

Has the pre-Budget report been good for you?

to restart the economy's heart after cardiac arrest caused by recession and the credit crisis ...

Moodier Britain survey shows less trust in banks and more in supermarkets

supermarkets have acted, launching value offers in the face of rising food prices, is credited with creating ... . Meanwhile, banks, along--side politicians and the government, have been demonised following the credit ... that it is considering expanding its financial-services operation, which already comprises credit cards and personal ...

Branding: Brand in the news - Kellogg's Corn Flakes

points out that, at 10p a serving, consumers can credit crunch their way through breakfast. Many ...

Adwatch review: Aldi

the right time. If we could all manage that, then our credit might never be crunched. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.