Memo to new Tesco CEO: tips from the marketing trade
09 Mar 2011 | by Rachel Barnes
of life') in the fabric of the supermarket has been partly credited for its spectacular growth. Combined ...
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Young's casts fishermen for 'hungry sailor' ads
16 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
credits include 'The Full Monty'. Tasha Gladman, UK marketing director at Young's, said: "'Fishy dishy ...
Ladybirds and beetles try to 'Open Happiness'
04 Feb 2011 | by Sara Kimberley
Zone will allow users to pick up a selection of prizes, such as iPods and phone credit. Zoe Howorth ...
Bollywood actress Lara Dutta asks women to 'be special' with Kellogg's
17 Jan 2011 | by Raahil Chopra
. Credits Agency: JWT Creative Team: Tista Sen, Nandita Chalam, , Karan Shrikent, Monika Dhoke ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
, as it was set up only to support its marketing. To its credit, Eurostar s marketing team was open about ...
Pick & Turkey league (03 Dec 2010)
02 Dec 2010
Wilkinson Sword Showers 2 The Red Brick Road CreditExpert Best credit rating ...
OFT threatens fines for 'misleading' pricing
02 Dec 2010 | by Ed Owen
. Today's report was particularly damning of the practice of drip pricing , where credit card surcharges ... often use a 'drip pricing' model, where compulsory charges such as credit card fees are not included ...
1 in 5 to shop via mobile this Christmas
29 Nov 2010 | by Ed Owen
mobile shopping, with particular concerns about keying in credit card details or other sensitive ...
Pick & Turkey league (19 Nov 2010)
22 Nov 2010
Wilkinson Sword Showers 2 The Red Brick Road CreditExpert Best credit rating ...
Opinion: Will the increase in VAT in January give retailers a bumper Christmas?
17 Nov 2010 | by Staff
will be followed by January's credit card and fuel bills. We can expect progressively higher interest rates ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
