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Media360: Virgin Media marketing chief on David Tennant signing

. Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ... in the idents," he said. "Some of those idents with people showing credits are actually customers, some ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

on the specific slip-up, but on their actions thereafter. A proactive acknowledgment and creditable response ... accordingly to give the message creditability and gravitas. Implementation of the learning is key ...

Revolution: Social Media - Meet the new social networks

've been using the site, we've found that our images have been shared, repinned and, thankfully, credited ...

Should owner rules change?

's credit that it has afforded the veteran pantomime villain Rupert Murdoch the chance to remind us all ...

Facebook's Everson urges marketers to 'make a bet on us'

sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ...

Orange RockCorps gigs suspension hints at demise of mobile brand

The news comes despite the programme receiving an endorsement from prime minister David Cameron, who credited it with making "a difference to communities all over the country". An Orange spokesman said it had decided not to hold a standalone London gig this summer because of the packed events ...

Brand Health Check: Friends Reunited

Friends Reunited was the original social network. Launched in July 2000 by couple Steve and Julie Pankhurst, the UK site was credited with fuelling the craze for old friends looking each other up and reconnecting. Then along came Facebook. Suddenly, Friends Reunited's basic free service and 5 all ...

Admiral to sponsor motoring on Discovery

the opening credits, ad breaks and closing titles of all motoring shows, and branding within the on ...

McDonald's kicks off Absolute breakfast show sponsorship

credits, Absolute Radio will include in-show features and competition givaways on 'The Christian O ...

Work Debrief - How The Guardian enlisted fairytales to tell its own story

creative director at Bartle Bogle Hegarty. CREDITS Clients: David Pemsel, marketing consultant ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.