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Facebook and Twitter target UK SMEs with adspend giveaways

than 50 fans to register for 20 credit, with the chance to apply for a further 60 as they increase ... will be considered for the ad credits. Twitter has also published an online guide for small businesses on Twitter ... . Facebook's intention to give away free advertising credits was first announced by its chief operating ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

on the specific slip-up, but on their actions thereafter. A proactive acknowledgment and creditable response ... accordingly to give the message creditability and gravitas. Implementation of the learning is key ...

O2 takes aim at PayPal with mobile payments service

O2 Wallet is available to download for all O2 customers, as well as non-customers, from today (26 April). Users register their card details to create credit, which they can use on money transfer and m ... card, which can be used as a contactless payments card and for withdrawing cash credited to the wallet ...

Think BR: How can brands harness the power of NFC?

and credit cards in order to take it mainstream. Right now the only bank on board is Citi and the only ...

Brand Health Check: Friends Reunited

Friends Reunited was the original social network. Launched in July 2000 by couple Steve and Julie Pankhurst, the UK site was credited with fuelling the craze for old friends looking each other up and reconnecting. Then along came Facebook. Suddenly, Friends Reunited's basic free service and 5 all ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

of Kinect for Xbox 360. Evans is credited with using social gaming to help Xbox tap into new audiences ... and D2C at Polydor Records, Universal's largest label, where he is credited with bringing an artist ...

Zynga unveils plans for a gaming platform outside of Facebook

. Currently, Facebook takes a 30% cut of all goods purchased, through its Credits payment system. However, according to a report in The Times, Zynga will continue to use Facebook Credits for the time being ...

Twitter targets small businesses with self-service ads

The platform is going live in the US first, as the microblogging site moves to target small and medium businesses to generate fresh revenue streams. Later today (17 February), American Express cardholders and merchants will be able to register to use the ad platform, to receive a $100 ( 63) credit ...

Appointment to View: How the AA made its own horror film trailer

. Watch the full ad below and see the full credits in Campaign Work : ...

How HTML5 is coming to the rescue of the ad industry

and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.