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Facebook and Twitter target UK SMEs with adspend giveaways

than 50 fans to register for 20 credit, with the chance to apply for a further 60 as they increase ... will be considered for the ad credits. Twitter has also published an online guide for small businesses on Twitter ... . Facebook's intention to give away free advertising credits was first announced by its chief operating ...

Media360: Virgin Media marketing chief on David Tennant signing

. Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ... in the idents," he said. "Some of those idents with people showing credits are actually customers, some ...

Facebook looks to boost payments revenue through new app store

The 'App Centre' aims to showcase 'the best social apps' from across the web, such as Pinterest, Spotify and Draw Something. It will also allow developers to charge for Facebook apps for the first time. Consumers will need to use Facebook Credits to purchase the apps, meaning Facebook takes a 30 ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

on the specific slip-up, but on their actions thereafter. A proactive acknowledgment and creditable response ... accordingly to give the message creditability and gravitas. Implementation of the learning is key ...

Revolution: Social Media - Meet the new social networks

've been using the site, we've found that our images have been shared, repinned and, thankfully, credited ...

O2 takes aim at PayPal with mobile payments service

O2 Wallet is available to download for all O2 customers, as well as non-customers, from today (26 April). Users register their card details to create credit, which they can use on money transfer and m ... card, which can be used as a contactless payments card and for withdrawing cash credited to the wallet ...

Facebook's Everson urges marketers to 'make a bet on us'

sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ...

Orange RockCorps gigs suspension hints at demise of mobile brand

The news comes despite the programme receiving an endorsement from prime minister David Cameron, who credited it with making "a difference to communities all over the country". An Orange spokesman said it had decided not to hold a standalone London gig this summer because of the packed events ...

Brand Health Check: Friends Reunited

Friends Reunited was the original social network. Launched in July 2000 by couple Steve and Julie Pankhurst, the UK site was credited with fuelling the craze for old friends looking each other up and reconnecting. Then along came Facebook. Suddenly, Friends Reunited's basic free service and 5 all ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

of Kinect for Xbox 360. Evans is credited with using social gaming to help Xbox tap into new audiences ... and D2C at Polydor Records, Universal's largest label, where he is credited with bringing an artist ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.