PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'
09 May 2012 | by Arif Durrani
". The publishing specialist of more than 20 years credited the Daily Mail's chairman, Lord Rothermere, with driving ...
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Northern & Shell to unveil £40.2m post-tax profit
28 May 2012 | by Daniel Farey-Jones
. Post-tax profits in 2010 totalled 52.5m, helped by a 22.2m tax credit, while in 2009 it made a 3.7m ...
PPA Conference: Lord Hunt does not think advertisers should take a key role in press regulation
09 May 2012 | by Arif Durrani
. "I do want Lord Justice Leveson to receive full credit for the considerable amount he has already ...
Facebook plans to raise £6.5bn in IPO this month
04 May 2012 | by Sarah Shearman
. The network is heavily dependent on advertising revenues, however payments through its Facebook Credits system ...
UKTV rapped over sponsor credits
24 Apr 2012 | by Maisie McCabe
. Sponsorships credits are broadcast during editorial rather than commercial airtime and so are not allowed ... of products or services. Instead, the focus of the sponsorship credit must be the sponsorship arrangement itself and although credits can include reference to the sponsor's products or services, this can only ...
Media Bitch's Diary 19 April
19 Apr 2012 | by Media Bitch
he landed, said staffer imparted that "the dark-haired girl" had asked if she could pay with a credit ...
Sonos to sponsor Geoff Lloyd's Hometime Show
13 Apr 2012 | by Maisie McCabe
As part of the deal, Sonos will be promoted through sponsor credits and trails across the Absolute Radio network, as well as Sonos-branded 'Record of The Week' and 'Playlist of The Week' features and competitions during Lloyd's show. The eight-week partnership is the start of a Sonos marketing push ...
Trend report: Outdoor targets the business traveller
11 Apr 2012 | by Ben Bold
, international planning director at Havas Media, highlights research carried out for client Credit Suisse, a ... that Credit Suisse recently attempted. "We undertook a bespoke iPad-based campaign for the National Gallery Leonardo Exhibition, of which Credit Suisse were sponsors, in November 2011," Atkinson says. "The crux ...
MagazineCloner launches magazine newsstand for Facebook
05 Apr 2012 | by Nick Batten
with Facebook credits. Users can link purchased issues to a full Pocketmags account, which allows them ...
Admiral to sponsor motoring on Discovery
28 Mar 2012 | by Nick Batten
the opening credits, ad breaks and closing titles of all motoring shows, and branding within the on ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
