MAGAZINE ABCs: Digital editions make impact
23 Feb 2012 | by Katherine Levy and Alasdair Reid
2010: 177,261 % change: -20.6 It is sometimes hard to credit the fact that, just over a ...
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Think BR: The new era of emotive advertising
28 Feb 2012 | by Danny Turnbull
, chiefly brand loyalty and moral values. In this credit-crunch economy, with political leaders ...
A view from the top: Magazine leaders give their take on the ABCs
20 Feb 2012 | by Arif Durrani
be attributed to tech novelty or better engagement remains to be seen. The ABC body, to its credit, is also ...
Twitter targets small businesses with self-service ads
17 Feb 2012 | by Sarah Shearman
The platform is going live in the US first, as the microblogging site moves to target small and medium businesses to generate fresh revenue streams. Later today (17 February), American Express cardholders and merchants will be able to register to use the ad platform, to receive a $100 ( 63) credit ...
My Media Week: Graham Duff
15 Feb 2012 | by Hayley Pinkerfield
only being here for seven months, can claim all the credit at our forthcoming board meeting. We have ...
Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum
15 Feb 2012
underpinned the London 2012 Games. From day one LOCOG has, to its credit, been clear that it would protect ...
Appointment to View: The making of the eHarmony ad
14 Feb 2012 | by Georgina Brazier
through affiliates and social channels. For the full list of credits for the ad, visit Campaign's Work ...
Sport magazine to hand out 'light sabres' for Star Wars promotion
09 Feb 2012 | by Maisie McCabe
will give away 'Star Wars' prizes all day tomorrow, while the day's on-air show credits will be 'Star Wars ...
Apps help Rashbass prepare for The Economist's first fall
08 Feb 2012 | by Arif Durrani
the paper digitally. Apple's smartphones and tablets are credited with underpinning much of the growth, and the group CEO is quick to credit the "game-changing" role they have played in propelling this side ...
Simon Calver quits LoveFilm for Mothercare
08 Feb 2012 | by Sarah Shearman
the company as chief executive in 2005, it was close to bankruptcy. He was largely credited with turning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
