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Blue Rubicon launches agency Surname & Surname

to move away from promotions solely focused on sales and interest-free credit. Although Surname ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

partnership" and praising the campaign, which aimed to recruit new credit customers to Very, for exceeding ... result Very attracted nearly 50,000 leads and 4,795 new customers, of whom 92% chose a credit option ...

WDMP lands Tesco Bank CRM account

's entire personal financial product portfolio, which includes insurance, credit cards and loans. Tesco ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

To the credit of the organisers, there has been a largely successful effort to build a serious marketing ...

DFS puts £92m media account up for grabs

increased to 15.2 million with analysts crediting it with having benefited from the demise of other ...

Campaign Big Awards 2010: Consumer Durables & Furniture winners

For a full list of credits and further creative please see 'The Big Book 2010' published on 19 November. To purchase copies, contact Steven Lewis on (0)20 8267 4042 or e-mail steven.lewis@haymarket.com. ...

Confessions of an internet adman

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

From 'middle-class grocer' to quality provider

by MCBD with media planning and buying done through Manning Gottlieb OMD. The ads have been credited ...

Carbon offsetting loyalty scheme hits out at new rival

different view.' Carboncreditz allows shoppers at affiliate stores to earn credits as they make purchases ...

MindShare scoops £6.4m TK Maxx media account

relations crisis in March, after admitting hackers had stolen the details of 45m credit and debit cards used ... of credit card details, TK Maxx s US-based parent company TJX said its systems had been breached over an 18 ... for customers in Britain and North America. The details are of credit and debit card transactions reaching ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.