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Think BR: How can brands harness the power of NFC?

and credit cards in order to take it mainstream. Right now the only bank on board is Citi and the only ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

partnership" and praising the campaign, which aimed to recruit new credit customers to Very, for exceeding ... result Very attracted nearly 50,000 leads and 4,795 new customers, of whom 92% chose a credit option ...

Think BR: A shopper's paradise

the item we want (using the electronic credit card held in the device) and receive the confirmation by text ...

A white or a blue Christmas?

that consumers are becoming more prudent is the fact that the incidence and proportion of spend on credit will remain stagnant versus last year. So consumers are not going to use more credit to support ... credit than those without. At the very least this indicates that consumers are going to become ...

Aston Martin fends off Apple to be named coolest brand of 2011

question the creditability of the "coolness" rating. Jim Prior, chief executive of brand consultancy ...

Google bolsters daily deals offering with Dealmap acquisition

voucher service which allows users to purchase items with Facebook Credits in the US. Neither Google ...

Driving value from promotions

during the credit crunch and rose sharply again in 2010 Source: SymphonyIRI Group The shift ...

Behind the IAB figures: Internet and TV benefit from recession

products ranging from mortgages and credit cards to loans and savings services. Together they have ...

Think BR: Google's Groupon bid is a nod to where marketing spend is headed

social, post credit crunch, instant gratification consumer. It got accelerated social media word ... memorable name is needed for the space where credit crunch attitudes meet the rise in active use of social ...

Channel 4 to kick off Paralympics coverage

marketing and brand director. Picture credit: Adrian Green ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.