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Nationwide is launching a credit card called Select, with an integrated campaign positioning
Five DM agencies present their mailing strategies for a fictitious credit card. Rachel Miller...asked to produce a mailing for a fictitious credit card called Interest. The work had to be presented ... the agencies explain their strategies. TEQUILA MANCHESTER The surprising credit card Yet another credit ... . So Interest believes in providing pleasant surprises; it believes credit can be interesting ...
Worldwide to handle a £24m project to launch the government's controversial Pension Credit....to people how the tax credit will work. It is likely to include TV and press advertising, direct mail and new media activity. Up to £24m has been allocated for marketing the Pension Credit during its first two years. The government is keen to avoid public confusion about the credit by running a publicity ...
marketing and advertising to entice customers to take up offers of credit cards and store cards, in a move...the financial industry uses direct marketing and advertising to entice customers to take up offers of credit ... of the Consumer Credit Act in response to the taskforce’s recommendations. It is understood that the report recommends that financial companies give clearer notification of credit card interest rates and make them ...
LONDON - Asda is launching a campaign to help customers understand credit ratings should...Customers applying for an Asda credit card will receive a "Clearer Credit" pack to help them repair their credit rating. It will tell customers that how a poor credit rating can be caused by a ... send away for their credit reference. The £2 fee normally charged by Experian is paid by Asda ...
LONDON - Equifax has introduced a new credit screening facility for financial services, which aims...of more than 500 credit characteristics has been created -- at individual, family and household levels, to give businesses all the information they need for the most effective credit pre-screening. Dave ... to infinitely more accurate data in respect of those prospects most suitable for a credit offer. "We believe ...
users to assess the risks on customer credit applications....Jaywing said that businesses were often too focused on the cost of data used for the credit ... . The company said that Smartdecisions would allow users to access a range of data sources, including credit ... . The package works by making decisions based on individual cases and the likelihood of credit abuse occurring ...
LONDON - The Office of Fair Trading has announced that major credit card companies have agreed...pointed out to the credit card suppliers that the APR should be measured according to the total charge for credit over the lifetime of the agreement. Therefore the term "introductory APR" is a misnomer ... for consumers and competition in the credit market. APRs allow consumers to compare deals in a clear and simple ...
services market with the launch of a credit card....will be briefed to develop a wider campaign. If the credit card proves successful, Morrisons is set to introduce ... Finance announced a £160m profit for 2003, while Asda is launching a credit card next month in a ...
to promote its first credit card....The Nectar Credit Card from American Express will launch in September, backed by a multimillion-pound budget, according to Brian Sinclair, client services director of Nectar owner Loyalty Management UK ... -standing partner Barclaycard. An initial direct marketing camapign will promote the credit card's introduction ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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