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Credit Suisse in deal with CNBC

LONDON - CNBC, the business news broadcaster, has secured Credit Suisse as sponsor for a new five...with five chief executives, who will each offer views on their respective fields. Credit Suisse will sponsor ... . CNBC will also air 60-second Credit Suisse-branded teasers from the series and also clips featuring senior Credit Suisse executives, plus a dedicated programme page online at CNBC.com. A dedicated ...

Credit Suisse sponsors Bloomberg+ iPad app

Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a...The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals. Bloomberg Television+ was released in October last year and enables users around the world ... by Havas Media International and Credit Suisse provided the insight that their target audience of high ...

IN&M agrees extension to 'standstill' credit agreement

to its "standstill" credit agreement, which will give it more time to restructure its €200m (£170m) bond

Why clients' credit ratings are a 'lucky dip'

Media buyers, beware: relying solely on credit insurers' ratings for clients when taking on new...-known credit insurance companies following negative reports from its media agency clients, the results made alarming reading. The credit companies investigated - Dun Bradstreet, Experian and Creditsafe - recommended hugely different credit ratings for SME advertisers, prompting SSH to conclude that credit ratings ...

Are credit insurers a reliable gauge of a client's status?

Several media accounts have been moved over issues relating to clients' lack of credit insurance...NO -Tony Fenton, group finance director, ZenithOptimedia Credit insurers were never a barometer, because credit insurance was not an issue. But we now find ourselves in a different situation. Credit ... models. Credit insurance restrictions are going to have a greater impact and we need (economically ...

Blyk partnership with Orange to signal end of free mobile credit model

that promises to put an end to its free-mobile credit model....Blyk has acquired in excess of 200,000 users in the UK since launching in 2007, all provided with free credit in exchange for receiving targeted advertising. This is set to end on 26 August when Blyk's new partnership with Orange will start. Blyk's current members will be given the option to migrate ...

UKTV rapped over sponsor credits

. Sponsorships credits are broadcast during editorial rather than commercial airtime and so are not allowed ... of products or services. Instead, the focus of the sponsorship credit must be the sponsorship arrangement itself and although credits can include reference to the sponsor's products or services, this can only ...

Trinity Mirror credits NotW closure for revenue boost

Trinity Mirror has cited the closure of the News of the World (NotW) as leading to a "significant improvement" in revenue performance of its Sunday tabloids, according to today's trading statement.

Capital One gives cashback with Absolute Radio's Christian O'Connell

Capital One, the credit card brand, has signed an eight-week sponsorship deal with Absolute Radio...and marketing at Capital One, said: "We are currently offering one of the best cashback credit cards ...

Pick Me Up sticks to what it does best

There's nothing like a credit crunch to focus the mind and IPC has seen an opportune moment

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