Barclaycard beats credit blues
18 Nov 2008 | by Richard Wood
of the global credit crisis. The first Barclaycard ad from the new campaign, which aims to raise awareness ...
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Credit Insurance: Risky business
25 Mar 2009 | by Kunal Dutta
The recession has forced the issue of clients' credit insurance into the spotlight. Media Week...What is credit insurance? A form of third-party protection for suppliers, in this case media agencies. Credit insurance ensures that if a company an agency is trading with goes into administration ... to bookings on their clients' behalf months ahead of the billings process. Credit insurance is designed ...
Sky to launch credit card
22 Feb 2005 | by MediaWeek
BSkyB and Barclaycard have joined forces to produce Skycard, a new branded credit card...traditional credit card. Jon Florsheim, BSkyB’s managing director, sales, marketing and interactive, said ... , that may be planning to introduce their own points’ scheme. After the launch of the credit card BSkyB ...
Provident Personal Credit appoints LBi
10 Apr 2007 | by Media Week
LONDON - Provident Personal Credit has signed a one-year contract with digital agency LBi...The strategy, which will include search, affiliate and display, will aim to raise awareness of Provident s home credit products that provide small, unsecured cash loans - from 50 to 500. Sarah Bacon, digital marketing manager of Provident Personal Credit, said: We have some aggressive targets in place ...
How is the credit crunch affecting media?
07 Oct 2008 | by Staff
The credit crunch means there is less cash available - and unprecedented caution among investors. Equity ... would occur, maybe not for a year given the cost of credit - but it will happen. Marketing service ... and conflict management. The demise of cheap credit will finally spell the end to the acquire and list at a ...
Top tips to beat the credit crunch
07 Oct 2008 | by Staff
LONDON - Cut costs or invest in your products and services? Media Week asked industry leaders for their tips to avoid the worst of the financial fallout.
Zenith wins credit card 'crime' brief
26 Sep 2002 | by MediaWeek
Zenith wins credit card 'crime' brief...On the cards: Zenith wins credit card anti-crime brief ...
Optimedia gets credit by landing MBNA task
13 Sep 2002 | by MediaWeek
Optimedia gets credit by landing MBNA task...MBNA: £11m spent in the past year MBNA, the credit card and loan company, has appointed Optimedia to its media planning and buying brief. The agency saw off competition including ... , media buying for MBNA's Visa card, Mastercard and credit card range was through Universal McCann ...
Tesco 'credit crunch' ad wins newspaper accolade
23 Oct 2008 | by Arif Durrani
LONDON - An ad for Tesco, showing a smart response to the credit crunch, has been awarded ad...and executive creative director at Lowe London, Ed Morris, said: "Sod the credit crunch; it's not war, famine ...
Metro Radio censured for ‘misleading’ sponsor credit
09 Jan 2006 | by Paul McNally
it broadcast a series of sponsor credits that a competing firm found objectionable....Newcastle radio station, Metro Radio, has been investigated by industry regulator, Ofcom, after it broadcast a series of sponsor credits that a competing firm found objectionable. A local window company ... . Ofcom has ruled the sponsor credit was in breach of the rules on misleading content set down ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
