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Jaywing unveils credit analysis program Smartdecisions

users to assess the risks on customer credit applications....Jaywing said that businesses were often too focused on the cost of data used for the credit ... . The company said that Smartdecisions would allow users to access a range of data sources, including credit ... . The package works by making decisions based on individual cases and the likelihood of credit abuse occurring ...

Credit Suisse sponsors Bloomberg+ iPad app

Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a...The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals. Bloomberg Television+ was released in October last year and enables users around the world ... by Havas Media International and Credit Suisse provided the insight that their target audience of high ...

Credit Suisse Asset Management hires Rufus Leonard

LONDON - Credit Suisse Asset Management has hired digital agency Rufus Leonard to review its online...The agency will look at Credit Suisse's portfolio of sites in markets including Japan, the US ... that its website designs keep within the brand guidelines for Credit Suisse Asset Management. Mark Dailey, director and global head of corporate communications at Credit Suisse Asset Management, said: "Here ...

Study criticises credit card sector's loyalty efforts

LONDON - The credit card industry has come bottom out of six marketing sectors, in a study...The report by Arvato Loyalty Services, said a radical rethink is needed within the credit card ... on investment from associated schemes and initiatives. Arvato described the credit card industry as over-saturated and facing a dilemma of having too many dormant customers. The study said 48% of credit card companies ...

Credit crunch prompts downgrade of adspend forecast

LONDON - The effects of the credit crunch have caused ZenithOptimedia to downgrade its 2008

City Republic: Second attack on credit crunch

ministers are embarking on phase two of "kill the credit crunch", starting with a so-called "summit" on jobs ... packages off the banks. The bank bailout was supposed to solve the credit crunch leaving any further government spending with the task of shortening the recession. But the credit crunch is still the problem ...

Marketing in a Credit Crunch 'Scottish-style'

to work the ratio. In this credit crunch world, less really can be more. Ardi Kolah is a global brand ...

Opinion: Credit crunch - an opportunity for direct marketers

that the industry must consider and act upon. The root of the credit crunch has after all been the problems ... of the credit crunch' and the issues that a more cautious environment will bring. Sam Jordan is the managing ...

US authorities charge 11 with global credit data theft

NEW YORK - US authorities have charged 11 people with stealing more than 40m credit and debit card...all those whose credit card numbers were stolen. Law enforcement authorities from at least four ...

Credit crunch will not hit adspend with 6.7% rise expected

market will remain insulated from the credit squeeze, according to a forecast by ZenithOptimedia....Ad expenditure will increase next year on the back of the Beijing Olympics, US Presidential elections and the Euro 2008 international football tournament. However, even though the global credit ... for advertising space, they are increasing its supply. Although the housing downturn and credit squeeze ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.