Barclaycard beats credit blues
18 Nov 2008 | by Richard Wood
of the global credit crisis. The first Barclaycard ad from the new campaign, which aims to raise awareness ...
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Credit Insurance: Risky business
25 Mar 2009 | by Kunal Dutta
The recession has forced the issue of clients' credit insurance into the spotlight. Media Week...What is credit insurance? A form of third-party protection for suppliers, in this case media agencies. Credit insurance ensures that if a company an agency is trading with goes into administration ... to bookings on their clients' behalf months ahead of the billings process. Credit insurance is designed ...
Credit crunch hits media insurance
09 Oct 2008 | by Ian Darby
LONDON - Media agency chiefs have warned that the credit crunch is hitting their ability to secure...This follows reports this week that Woolworths has had difficulties obtaining credit insurance from the three major credit insurers. These include Euler Hermes, the company that supplies the majority of credit insurance covering media agencies for potential non-payment of media spend by clients ...
Provident Personal Credit appoints LBi
10 Apr 2007 | by Media Week
LONDON - Provident Personal Credit has signed a one-year contract with digital agency LBi...The strategy, which will include search, affiliate and display, will aim to raise awareness of Provident s home credit products that provide small, unsecured cash loans - from 50 to 500. Sarah Bacon, digital marketing manager of Provident Personal Credit, said: We have some aggressive targets in place ...
SFW and Vizeum scoop credit brief
12 Aug 2010 | by Katherine Levy
Credit Confidential, a new online credit monitoring service, has appointed Stephens Francis Whitson...the brand, which is expected to be backed with a media budget in the region of 4 million. Credit Confidential is positioning itself as a competitor to existing online credit services such as Experian's CreditExpert and CallCredit, which offer consumers advice on how to manage their credit rating and protect ...
How is the credit crunch affecting media?
07 Oct 2008 | by Staff
The credit crunch means there is less cash available - and unprecedented caution among investors. Equity ... would occur, maybe not for a year given the cost of credit - but it will happen. Marketing service ... and conflict management. The demise of cheap credit will finally spell the end to the acquire and list at a ...
Top tips to beat the credit crunch
07 Oct 2008 | by Staff
LONDON - Cut costs or invest in your products and services? Media Week asked industry leaders for their tips to avoid the worst of the financial fallout.
Tesco 'credit crunch' ad wins newspaper accolade
23 Oct 2008 | by Arif Durrani
LONDON - An ad for Tesco, showing a smart response to the credit crunch, has been awarded ad...and executive creative director at Lowe London, Ed Morris, said: "Sod the credit crunch; it's not war, famine ...
Study criticises credit card sector's loyalty efforts
02 May 2007 | by Alex Donohue
LONDON - The credit card industry has come bottom out of six marketing sectors, in a study...The report by Arvato Loyalty Services, said a radical rethink is needed within the credit card ... on investment from associated schemes and initiatives. Arvato described the credit card industry as over-saturated and facing a dilemma of having too many dormant customers. The study said 48% of credit card companies ...
BT launches loyalty credit card through MBNA
26 Jun 2007 | by Daniel Farey-Jones
LONDON - BT has partnered with MBNA to launch a credit card for BT customers, which rewards them...or vouchers. Gavin Patterson, managing director of consumer at BT Retail, said: The BT credit card ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
