Click on a filter below to refine your search.
Financial services companies should filter out those targets that have poor credit histories...the first step in acquiring a new customer. For credit products in particular, lenders need to carry out ... on their repayments in the future. This is the essence of credit marketing, explains Mike Nalder, head of marketing ... practice to suppress five to 15 per cent of a mailing file through credit-history screening, he says ...
Joint marketing programs can often mean big rewards for both the credit-card companies..." to exchange for goods and services. Today, of course, it's all about the plastic. Credit cards recently ... claim to the space inside our pockets. Credit cards are no longer simply financial instruments; now, they are full-fledged marketing tools. Cobranding is the method of choice for linking consumers' credit ...
Southampton Football Club and Beneficial Bank have tied up a deal to produce an affinity credit...Southampton Football Club and Beneficial Bank have tied up a deal to produce an affinity credit card branded with the club s name. Revenues from the card will go toward the funding of youth training schemes at the club, and a planned new ground. ...
Banks are calling for credit data sharing to stem a rise in personal debt. The call comes...Neil Munro, external affairs director at credit reference agency Equifax welcomes the proposal. "This will give lenders pre-screening information, making mailings more efficient and improving response rates. There is now a move towards greater data sharing across other industries," says Munro. Credit ...
Bhs has become the first retailer to offer a credit card option to its loyalty card holders...Bhs has become the first retailer to offer a credit card option to its loyalty card holders with the launch of the Bhs Gold Card, which offers up to eight weeks credit. The launch is being handled by retail marketing specialist RMP. ...
Leading provider of credit and performance data on listed companies Dun & Bradstreet has launched...Leading provider of credit and performance data on listed companies Dun s European partner, said: We re offering a revolutionary product which enables a business not only to check ... trading requirements. It can find out if a company has been trading for three years, what its credit ...
The recession has forced the issue of clients' credit insurance into the spotlight. Media Week...What is credit insurance? A form of third-party protection for suppliers, in this case media agencies. Credit insurance ensures that if a company an agency is trading with goes into administration ... to bookings on their clients' behalf months ahead of the billings process. Credit insurance is designed ...
As consumers become more financially savvy, credit-card marketers must find new ways to attract...Anyone lucky enough not to be reeling from their latest credit-card statement is part of a growing trend. Consumers have begun to rein in spending on credit, which means financial services firms ... to release full-year data for 2005, which is likely to show that the amount consumers spent on credit cards ...
Leading provider of credit and performance data on listed companies Dun s European partner, said...Leading provider of credit and performance data on listed companies Dun s European partner, said: We re offering a revolutionary product which enables a business not only to check the trading ... requirements. It can find out if a company has been trading for three years, what its credit rating ...
of the global credit crisis. The first Barclaycard ad from the new campaign, which aims to raise awareness ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
