02 May 2007
| by Alex Donohue
LONDON - The credit card industry has come bottom out of six marketing sectors, in a study...The report by Arvato Loyalty Services, said a radical rethink is needed within the credit card ...
on investment from associated schemes and initiatives. Arvato described the credit card industry as over-saturated and facing a dilemma of having too many dormant customers. The study said 48% of credit card companies ...
13 Sep 2002
| by Jennifer Whitehead,
the misleading practice of advertising credit deals as 'interest free', after the government started a crackdown...The three high-street chains were all advertising "interest-free credit" and APRs of 0%, when interest was, in fact, payable from the date of the agreement if a lump sum was not paid off in full by the end of the interest-free period.
The Office of Fair Trading has said that such advertising breaks ...
25 Feb 2005
Fallon's likely triumph on the Bacardi pitch is naturally a blow to the runner-up, Campbell Doyle Dye; the agency has been a close second in some prestigious pitches. But CDD insists that its original philosophy of producing good work rather than chasing fast growth for the sake of it holds firm.
04 Dec 2007
| by Bill Britt
LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline...Finance firms spend on traditional marketing relating to lending, across mortgages, credit cards and personal loans, has plunged since the squeeze began. Total adspend by banks, building societies and credit ...
been a particularly notable fall in investment in direct mail and print for credit card products ...
28 Jun 2006
| by by Ed Kemp
Mitchell Voelkel to handle direct marketing for the launch of its first branded credit card....for the group, including direct mail and in-store promotions.
The launch of an over-arching Arcadia credit ...
individual store cards, which are accepted across its portfolio; the launch of a branded credit card could signal a move away from this strategy.
It is believed the credit card will launch later this year ...
27 Aug 2008
| by Bill Britt
in the street whether they are willing to pay more to buy green during the credit crunch. Watch the video
30 Mar 2004
| by Staff,
of its own credit card, just five years after the retailer started accepting third-party cards.
21 Jul 2006
| by by Joe Lepper
Online planning and buying is being handled by Unique Digital through a campaign that aims to generate traffic to a newly created Handbag.com credit card website .
The first 200 people to sign up ...
credit.
Partners involved in promotions and discounts available through the card include Charles ...
24 Apr 2009
| by Nicola Clark
consumers are making in the name of the credit crunch. Spas and nail salons are also facing up ...
10 Oct 2008
| by Staff
LONDON - Imperial Tobacco is launching a new economy bracket cigarette brand to keep sales up during harder economic times.
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