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Study criticises credit card sector's loyalty efforts

LONDON - The credit card industry has come bottom out of six marketing sectors, in a study...The report by Arvato Loyalty Services, said a radical rethink is needed within the credit card ... on investment from associated schemes and initiatives. Arvato described the credit card industry as over-saturated and facing a dilemma of having too many dormant customers. The study said 48% of credit card companies ...

Debenhams hires Blowfish for credit card DM work

recently launched credit card....The agency has been hired on a project basis by Debenhams to specifically target its credit card holders and encourage them to use their cards. Andrew Rosbottom, Debenhams direct marketing controller, said: "This is only aimed at existing credit card holders with the aim to increase their spend ...

Arcadia assigns credit card task to Craik Jones

Mitchell Voelkel to handle direct marketing for the launch of its first branded credit card....for the group, including direct mail and in-store promotions. The launch of an over-arching Arcadia credit ... individual store cards, which are accepted across its portfolio; the launch of a branded credit card could signal a move away from this strategy. It is believed the credit card will launch later this year ...

Creative crunch, not credit crunch, threatens luxury brands

LONDON - A lack of marketing creativity and a 'creative crunch' as opposed to a credit crunch...by analysts at the increasing propensity of companies to use the 'credit crunch' as a byword for poorly ...

Consumer in the street: buying green in the credit crunch

in the street whether they are willing to pay more to buy green during the credit crunch. Watch the video

M&S debuts combined loyalty credit card next month

LONDON - Marks & Spencer is to launch its combined credit and loyalty card, which will be branded...to launch a combined loyalty and credit card. M&S said it had lost around 1.4m customers since it decided to accept other firm's credit cards. M&S customers will be able to use the &more credit card anywhere that takes credit card payments and then redeem the loyalty points earned in the form of vouchers for use ...

US authorities charge 11 with global credit data theft

NEW YORK - US authorities have charged 11 people with stealing more than 40m credit and debit card...all those whose credit card numbers were stolen. Law enforcement authorities from at least four ...

Debenhams and Arcadia plot DM push for new credit cards

LONDON - Debenhams and Arcadia are launching credit cards to protect profits in the face...about the launch of its Arcadia-branded credit card. The retailers' new strategies come at a time ...

What marketers really need to know about the credit crunch

attributed to the poor summer, the 'credit crunch' - a term loosely coined to describe the impact ... by methods such as credit cards unsecured loans. According to the research, consumers have become less ... . It is clear that consumers are not responding to the credit crunch in a rational way, and levels of anxiety do ...

Luxury brands ditch mass-market strategy as credit crunch deepens

and famous via credit cards and loans. As credit dries up and people seek to manage their debts, some luxury ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.