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Meet the 'credit crunch challenge'

be developing to meet the 'credit crunch' challenge. First, focused campaigns. There are a few critical areas ...

'Pets will suffer in credit crunch'

The RSPCA has reclaimed the NGO Watch crown following its media comments on how the credit crisis

DWP selects agencies for Pension Credit

Worldwide to handle a £24m project to launch the government's controversial Pension Credit....to people how the tax credit will work. It is likely to include TV and press advertising, direct mail and new media activity. Up to £24m has been allocated for marketing the Pension Credit during its first two years. The government is keen to avoid public confusion about the credit by running a publicity ...

Government to review credit card marketing

marketing and advertising to entice customers to take up offers of credit cards and store cards, in a move...the financial industry uses direct marketing and advertising to entice customers to take up offers of credit ... of the Consumer Credit Act in response to the taskforce’s recommendations. It is understood that the report recommends that financial companies give clearer notification of credit card interest rates and make them ...

Credit crunch may be good for PR

What does the credit crunch mean for PR people? We've already had a prediction, on the front page

OFT clamps down on credit card companies

LONDON - The Office of Fair Trading has announced that major credit card companies have agreed...pointed out to the credit card suppliers that the APR should be measured according to the total charge for credit over the lifetime of the agreement. Therefore the term "introductory APR" is a misnomer ... for consumers and competition in the credit market. APRs allow consumers to compare deals in a clear and simple ...

Tories attack Labour's tax credit campaign

his flagship tax credit schemes, claiming the campaign has flopped....for the Inland Revenue and the Treasury to promote the new child tax credit, which takes effect next April ... will encourage people on existing tax credits to claim the new benefit. A third burst in late October ... that in the first two years of the working families tax credit, the Government spent more than £20 million ...

Comet to stop misleading interest-free credit ads

the misleading practice of advertising credit deals as 'interest free', after the government started a crackdown...The three high-street chains were all advertising "interest-free credit" and APRs of 0%, when interest was, in fact, payable from the date of the agreement if a lump sum was not paid off in full by the end of the interest-free period. The Office of Fair Trading has said that such advertising breaks ...

DAYS unveils Gift Aid credit card

LONDON - Donate As You Spend has launched the first credit card to let users add Gift Aid payments

Labour launches Pension Credit TV ads

the creative theme of the government's inaugural ad campaign for the Pension Credit scheme.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.