16 Feb 2012
| by Matthew Chapman
Nationwide is launching a credit card called Select, with an integrated campaign positioning
23 Feb 2012
| by Sara Kimberley
SAV Credit has appointed SFW to handle its integrated account across its Aqua, Marbles and Opus...SFW won the account after a pitch and will work as SAV s lead marketing agency. Its focus will be on growing Aqua s customers while building and developing the brand.
Crazy Horse Brand Response was the incumbent on SAV s direct account.
SAV has around 500,000 credit-card customers, with more than 600 ...
17 Jan 2012
| by Nick Batten
Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a...The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals.
Bloomberg Television+ was released in October last year and enables users around the world ...
by Havas Media International and Credit Suisse provided the insight that their target audience of high ...
01 Mar 2012
The latest Diet Coke ad from Wieden & Kennedy Portland is billed as a tribute the hard work that goes into making movies.
02 Feb 2012
announced it is to withdraw its Halifax and Bank of Scotland charity credit cards from the market.
05 Jan 2012
| by Sara Luker
UK credit reference agency Callcredit Information Group has hired Lucre to handle its consumer PR...as an expert in the field of credit lending. Callcredit, which has offices in Bristol, Chalfont, London, Warrington, Kent and Leeds, provides consumer data and credit referencing services for businesses. It wants ...
, after their Christmas spending, should be using Callcredit to check personal credit reports and make ...
24 Apr 2012
| by Maisie McCabe
.
Sponsorships credits are broadcast during editorial rather than commercial airtime and so are not allowed ...
of products or services.
Instead, the focus of the sponsorship credit must be the sponsorship arrangement itself and although credits can include reference to the sponsor's products or services, this can only ...
24 Apr 2012
Abbott Mead Vickers BBDO has created a TV ad to promote Sainsbury's Nectar Credit Card.
01 Mar 2012
| by Our Parliamentary correspondent
Ministers have threatened to crack down on ads by credit companies offering short-term "payday
12 Jan 2012
| by Gavin Patterson
Gavin Patterson says the marketing industry deserves credit for its early adoption of the digital