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Betfair to knock rivals for the first time in campaign

10 Feb 2012 | by John Reynolds

ambassadors. The brand signed up former England cricketer Michael Vaughan, retired rugby star ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 Feb 2012

England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.

Brit Insurance marketing cuts threaten cricket sponsorship

31 Jan 2012 | by John Reynolds

sponsorship of the England cricket team in doubt....The company, which sponsors the elite England cricket team, has entered into a 30-day consultation ... Cricket Board (ECB) in 2009 to sponsor the England team. However, a source familiar with the situation told Marketing a question mark now hangs over the viability of its cricket sponsorship. An ECB ...

Advertising watchdog to investigate Snickers Twitter campaign

26 Jan 2012 | by Arif Durrani

Amir Khan (@AmirKingKhan), cricketer Sir Ian Botham (@BeefyBotham) and singer Cher Lloyd (@CherlyLloyd ...

Jordan promotes Snickers in Twitter prank

23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

holding a Snickers bar. Boxer Amir Khan (@AmirKingKhan) and cricketer Sir Ian Botham (@BeefyBotham ...

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it

20 Jan 2012 | by John Reynolds

cricket and golf's Open Championship are all looking at how they can achieve cut-through for their brands ... on free-to-air TV in the UK, with the exception of cricket - will be somewhat in the shadow ... , as lot of corporations have set aside their corporate spend for the Olympic Games ,' he adds. CRICKET ...

Buxton extends England cricket partnership

16 Jan 2012 | by Daniel Farey-Jones

to the England cricket team until the end of the 2013 season....Buxton, which first became an England and Wales Cricket Board (ECB) partner in 2008, has signed up for two more years as the supplier to the England men's and women's cricket teams for all home international matches. The agreement includes access to England cricketers for promotional purposes, specific ...

Brand Manager of the Week - Jasper Martens, Head of social and search marketing, Simply Business

11 Jan 2012

cricket match at The Oval with BRIT Insurance. By 11am I was rather the worse for wear and still don ...

Morrisons reports Christmas sales boost

09 Jan 2012 | by Matthew Chapman

marketplace offering, featuring Sir Bruce Forsyth and former cricketer Andrew "Freddie" Flintoff. The brand ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

. Morrisons' most significant advertising move this year was signing former cricketer Andrew 'Freddie ...

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