23 Jul 1998
| by BINNUR BEYAZTAS
The English Cricket Board (ECB) has signed up Vodafone, NatWest,
the Emirates airline and Pepsi...The English Cricket Board (ECB) has signed up Vodafone, NatWest,
the Emirates airline and Pepsi as sponsors of the Cricket World Cup to
be held in England in 1999.
The ECB is using the event as a ...
effect on an audience we have not yet targeted in this country, Pepsi is
closely affiliated to cricket ...
29 Apr 2008
| by Media Week
's cricket output throughout the summer....The six-figure deal, which will feature the England cricket team's
official beer, will begin on 12 May at the start of TalkSport's summer
cricket coverage and conclude on 7 September. As well as sponsoring all of the station's cricket coverage, Marston's
will endorse the station's new Cricket Show ...
15 Dec 2004
| by MediaWeek
Channel 4 has failed in its bid to keep live cricket coverage on terrestrial TV after 2006...at 7.15pm. Channel 4 has been losing money with its domestic and international and cricket coverage, but still consistently had four times as many viewers than cricket coverage on BSkyB. David Morgan, the heavily-criticised chairman on the ECB, said: "We understand that the decision to place all live cricket ...
23 Sep 2009
| by John Reynolds
LONDON - ESPN, the Disney-backed sports broadcaster, has overhauled the mobile version of cricket...The changes are designed to help users follow cricket games live, with ball-by-ball commentary and match stats now carried on the same page. Commentary on matches can be filtered by events such as wickets, fours and sixes, which allows users to revisit key moments in matches. The search facility has ...
08 Mar 2004
| by MediaWeek
Telegraph Newspapers has signed a deal with the England and Wales Cricket Board to become.... Marketing director Mark Dixon said: “Partnering with the ECB and the England Cricket team is an exciting opportunity for us and we’re delighted to strengthen our cricket portfolio with this and the talkSPORT Radio ...
Cricket game on March 26, which heralds the start of the new county season. ...
28 Mar 1997
| by BERNARD INGHAM, who writes for the Expr
of the England Cricket Team by
Vodafone. The agency has already worked with Vodafone on its
sponsorship...Craigie Taylor is thought to be the agency behind a reported
pounds 11 million sponsorship of the England Cricket Team by
Vodafone. The agency has already worked with Vodafone on its
sponsorship of the Derby, on behalf of organiser United
Racecourses. The agency also worked with former English cricket ...
11 May 2004
| by MediaWeek
Trevor Phillips experienced mixed emotions when the England cricket team battered the once-mighty West Indies recently. Like many black Britons of his age, the chairman of the Commission for Racial ...
’t be cricket. Case study: Rank Hovis Rank Hovis used ethnic media to regain market share ...
20 Jul 2005
England cricket is enjoying its best period for 20 years. In a summer without an Olympics or major ...
of Twenty20 cricket three years ago has been a big hit. Backed by innovative marketing by the game's governing body, the England and Wales Cricket Board (ECB), the Twenty20 broadcast coverage offered by Sky ...
06 May 2004
| by Robert Ditcham, Commercial director, Initiative
All Out Cricket is the sport's latest and biggest magazine launch....Backed by the Professional Cricketers Association, TriNorth and the chairman and managing director ...
angle on the world of cricket.
The first issue has good access to cricket's stars. An OK!-style 'at home with England's captain' is humorous and insightful, and does seem to capture the new image cricket ...
29 Jan 2008
| by Kate Magee
Paratus Communications has lured Cricket Australia’s marketing communications manager to its stable...Adam Vincenzini has managed brand and event PR and sponsor leverage at Australia s governing body for cricket for the past three years. He has now moved back to the UK and will be responsible for Paratus ...
, he said. Vincenzini was at the helm of Cricket Australia s press office during last winter s 3 ...