Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
but impressively successful. Within a short time, for every game of football, rugby or cricket you watched ...
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
in UK sport, dwarfed by football, cricket and rugby. Battle for popularity According to Sport ...
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a...Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner. However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...
50 over 50
03 May 2012
to lie in an eclectic range of interests far removed from his day job. He is a cricket and boxing fanatic ... of slowing down - and still leads the WPP cricket team. STEVIE SPRING 54 Former group chief executive ...
Diary: Some birthday treat
12 Apr 2012
and ex-England cricket captain Andrew Flintoff, Brown will attempt to complete the massive 2 ...
The Times to sponsor Sky Sports News at Ten
05 Apr 2012 | by Maisie McCabe
The sponsorship will run until the autumn and The Times' idents around the hour-long programme will seek to demonstrate the different sports featured in the paper, starting with football and rugby. Spots for cricket, tennis, Formula 1 and athletics will also be broadcast over the course ...
School Reports 2012: Glue Isobar
02 Apr 2012 | by Staff
NatWest's Secret Cricketer and Magners' 'bee beard'. With new chief executive Penny Herriman driving ...
Advertisers debate agency payments at ISBA Conference
22 Mar 2012 | by Campaign staff
's Cricket Ground.
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
Wood, chief of research at mobile intelligence service CCS Insight, was addressing the ISBA conference at Lord's Cricket Ground on the subject 'The Year of Mobile... ?'. He credited a man called Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up. His ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
