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PAA lands Investec private banking account

17 May 2012 | by Sara Kimberley

Cricket Board to sponsor Test match cricket. Denese Edgar, the head of marketing at Investec Specialist ...

EBLEX appoints BMB to promote red meat

10 May 2012 | by Anne Cassidy

based on the cricketers Sir Ian Botham and Allan Lamb, introduced in TV spots by Leo Burnett in 2005. ...

EBLEX kicks off creative pitch

29 Mar 2012 | by Anne Cassidy

. The body is still well-known for its "Beefy" and "Lamby" characters based on the cricketers Sir Ian Botham ...

Brit Insurance marketing cuts threaten cricket sponsorship

31 Jan 2012 | by John Reynolds

sponsorship of the England cricket team in doubt....The company, which sponsors the elite England cricket team, has entered into a 30-day consultation ... Cricket Board (ECB) in 2009 to sponsor the England team. However, a source familiar with the situation told Marketing a question mark now hangs over the viability of its cricket sponsorship. An ECB ...

Brand logic of Morrisons' interest in Iceland questioned

23 May 2011 | by Daniel Farey-Jones

retailer to develop an own label range free of GM ingredients. Morrisons recently added former cricketer ...

Forever Beta wins Kingfisher ad account

07 Feb 2011 | by Sara Kimberley

such as the Force India Formula 1 racing team and the Royal Challengers IPL cricket team. Last year, the premium ...

ECB launches digital push around Ashes

26 Nov 2010 | by John Reynolds

The England and Wales Cricket Board has launched a digital offensive, featuring a video diary...The campaign, called "Follow Us", also aims to raise the profile of the England cricket team and encourage grassroots participation in the sport. Central to the campaign will be the highlighting of the online content provided around the series between England and Australia, including the streaming of video ...

Npower to sponsor ITV's coverage of the Ashes

23 Nov 2010 | by John Reynolds

Npower is to be the official broadcast sponsor of ITV's coverage of the Ashes cricket series, which...The deal was broked by Npower's media agency Vizeum. Npower s sponsorship of cricket dates back ... of the Ashes after signing a deal with Cricket Australia and IMG Media, a division of global sports and media ... the Ashes Test series, which begins on Thursday in Brisbane. The series of cricket highlights programmes ...

Modern-English wins ECB social media task

23 Sep 2010 | by Matt Williams

The England and Wales Cricket Board, which has become embroiled in a match-fixing scandal involving...the strategy, content and technology to help the ECB build up stronger connections with cricket fans via social ... advertising. Cricket has experienced a series of negative PR stories in recent weeks, so the governing body ... -profile cricketers, including Kevin Pietersen, have landed in trouble over their use of social media. Modern ...

Friends Provident reviews media account

16 Sep 2010 | by Mark Banham

to be part of the expanded brief. Friends Provident sponsors the England and Wales Cricket Board's domestic Twenty20 cricket competition t20. In May, full-service agency The Gate was appointed ...

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