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Former Carlsberg marketer Roberts takes up cricket role

Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a...Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner. However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...

Brit Insurance marketing cuts threaten cricket sponsorship

sponsorship of the England cricket team in doubt....The company, which sponsors the elite England cricket team, has entered into a 30-day consultation ... Cricket Board (ECB) in 2009 to sponsor the England team. However, a source familiar with the situation told Marketing a question mark now hangs over the viability of its cricket sponsorship. An ECB ...

Buxton extends England cricket partnership

to the England cricket team until the end of the 2013 season....Buxton, which first became an England and Wales Cricket Board (ECB) partner in 2008, has signed up for two more years as the supplier to the England men's and women's cricket teams for all home international matches. The agreement includes access to England cricketers for promotional purposes, specific ...

Pakistan cricket corruption sentences represent a 'line in the sand' for sport

A sports PR expert has warned that the cricket corruption sentences handed out yesterday are a...Three former Pakistan international cricketers have been handed combined jail sentences totaling four years for their part in the spot-fixing plot during their Test match against England at Lord ... again, it could be the best thing that ever happened for cricket. In today's Daily Mail, former ...

Appointment to view: NatWest prepares for cricket fundraiser after viral makes headlines

. The film sees Vaughan made up with prosthetics and planted within a local team as a "secret cricketer". The campaign launched across NatWest s cricket digital channels, NatWest Cricket Club website, YouTube, Twitter ...

Jaguar to sponsor online England cricket highlights

Jaguar is extending its commercial links with English cricket by sponsoring the English Cricket...Jaguar is looking to build an increased presence in sponsoring English cricket. In June last year, it struck a four-year deal to become the official vehicle of the England cricket team. Its latest cricket sponsorship is on the VoD network, owned by sports media firm Perform, which offers ...

Think BR: Ignoring ethnic marketing just isn't cricket

to this year s IPL cricket league in favour of Times of India passed pretty unnoticed in the UK. After all ... in the UK far outweighed viewership of domestic cricket. So in other words cricket lovers, and one ... isn t cricket. Murly Tiwari, director of Indoor Media ...

Hill & Knowlton to work with MoneyGram International on Cricket World Cup

won a competitive pitch to work with MoneyGram International on its sponsorship of the ICC Cricket...Transfer partner of the ICC Cricket World Cup 2011. Radar and H K Sports were appointed to provide ... of cricket, so the winning team had to impress with solid cricket credentials, an understanding ...

Surrey County Cricket Club brings in Braben to promote 2011 fixtures

Surrey County Cricket Club (SCCC) has handed Braben a brief to drive ticket sales for this summer...and Chris Tremlett and cricketing stalwart Mark Ramprakash. The Kia Oval will host eight Friends ... : Surrey County Cricket Club and The Kia Oval have a summer full of top draw cricket and following ...

Foster's helpline loses cricket fan's call

dealing with a triumphant English cricket fan.

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