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Think BR: Creativity has sprung from the Arab spring

in their down time is playing cricket. So in response Sprite created an official Cricket Stars league: a ...

Appointment to view: NatWest prepares for cricket fundraiser after viral makes headlines

. The film sees Vaughan made up with prosthetics and planted within a local team as a "secret cricketer". The campaign launched across NatWest s cricket digital channels, NatWest Cricket Club website, YouTube, Twitter ...

CREATIVE STRATEGY: A pint of brand, please, Magners

young people playing cricket in an orchard, for example). But the new ads go beyond purely pushing ...

Think BR: Ignoring ethnic marketing just isn't cricket

to this year s IPL cricket league in favour of Times of India passed pretty unnoticed in the UK. After all ... in the UK far outweighed viewership of domestic cricket. So in other words cricket lovers, and one ... isn t cricket. Murly Tiwari, director of Indoor Media ...

Diageo awards showcase best international work

. Don t drink and drive." responsible drinking cricket campaign (Latin America and the Caribbean). ...

Lego and Odeon make top five in BR app chart

at the app's developer Can Factory. With the Cricket World Cup underway this week, the official ICC app ...

Trading places: this week's people moves

as its marketing director, following his stint at Yorkshire County Cricket Club and Prostar. Bishop ...

Dancing on Ice slips to 8.1 million

HD. Dancing on Ice: The Skate-off , which saw cricketer Dominic Cork lose out to TV presenter ...

Ashes interest doubles ECB's digital audience

English cricket's Facebook fanbase surged over the duration of the Ashes from 30,000 to 86...of the game. The ECB is on the hunt for a new domestic Test cricket sponsor , after failing to agree ...

BA targets disgruntled Aussies with online Ashes campaign

idea was to offer Australian cricket fans some consolation in defeat without resorting ...

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