Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
but impressively successful. Within a short time, for every game of football, rugby or cricket you watched ...
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
in UK sport, dwarfed by football, cricket and rugby. Battle for popularity According to Sport ...
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a...Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner. However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
Wood, chief of research at mobile intelligence service CCS Insight, was addressing the ISBA conference at Lord's Cricket Ground on the subject 'The Year of Mobile... ?'. He credited a man called Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up. His ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...
Unilever adopts new global digital strategy for Sure
21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
country-specific basis. Previous UK work has included a Sure for Men viral featuring cricketer Andrew ...
Betfair to knock rivals for the first time in campaign
10 Feb 2012 | by John Reynolds
ambassadors. The brand signed up former England cricketer Michael Vaughan, retired rugby star ...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
08 Feb 2012
England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.
Brit Insurance marketing cuts threaten cricket sponsorship
31 Jan 2012 | by John Reynolds
sponsorship of the England cricket team in doubt....The company, which sponsors the elite England cricket team, has entered into a 30-day consultation ... Cricket Board (ECB) in 2009 to sponsor the England team. However, a source familiar with the situation told Marketing a question mark now hangs over the viability of its cricket sponsorship. An ECB ...
Jordan promotes Snickers in Twitter prank
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
holding a Snickers bar. Boxer Amir Khan (@AmirKingKhan) and cricketer Sir Ian Botham (@BeefyBotham ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
