Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
but impressively successful. Within a short time, for every game of football, rugby or cricket you watched ...
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
in UK sport, dwarfed by football, cricket and rugby. Battle for popularity According to Sport ...
PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
Cricket Board to sponsor Test match cricket. Denese Edgar, the head of marketing at Investec Specialist ...
EBLEX appoints BMB to promote red meat
10 May 2012 | by Anne Cassidy
based on the cricketers Sir Ian Botham and Allan Lamb, introduced in TV spots by Leo Burnett in 2005. ...
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a...Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner. However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...
50 over 50
03 May 2012
to lie in an eclectic range of interests far removed from his day job. He is a cricket and boxing fanatic ... of slowing down - and still leads the WPP cricket team. STEVIE SPRING 54 Former group chief executive ...
Beta forced to rethink DaddyBeGood proposition
16 Apr 2012 | by Arif Durrani
arrival was supported by print ads fronted by cricketer Freddie Flintoff, along with radio activity ...
Diary: Some birthday treat
12 Apr 2012
and ex-England cricket captain Andrew Flintoff, Brown will attempt to complete the massive 2 ...
The Times to sponsor Sky Sports News at Ten
05 Apr 2012 | by Maisie McCabe
The sponsorship will run until the autumn and The Times' idents around the hour-long programme will seek to demonstrate the different sports featured in the paper, starting with football and rugby. Spots for cricket, tennis, Formula 1 and athletics will also be broadcast over the course ...
School Reports 2012: Glue Isobar
02 Apr 2012 | by Staff
NatWest's Secret Cricketer and Magners' 'bee beard'. With new chief executive Penny Herriman driving ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
