Brand Manager of the Week - Jasper Martens, Head of social and search marketing, Simply Business
11 Jan 2012
cricket match at The Oval with BRIT Insurance. By 11am I was rather the worse for wear and still don ...
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Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
08 Feb 2012
England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
title sponsorship of domestic Test match cricket, a deal due for renewal soon, and its tie-up with Sky ...
Trading places: this week's people moves
11 Feb 2011 | by Susan Billinge
as its marketing director, following his stint at Yorkshire County Cricket Club and Prostar. Bishop ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
of domestic Test cricket in England was extended for a further two years, but the brand axed its involvement ...
Five HD to launch on Sky
17 Mar 2010 | by Maisie McCabe
', blockbuster films and international cricket, all broadcast in high definition. Five said its content ...
Canterbury of New Zealand adds eCRM to CheezeDMG's duties
24 Mar 2009 | by Nikki Sandison
specialises in high-end technical sportswear across many arenas including, rugby, cricket, football, hockey ...
Work Club picks up Oakley creative account
08 Jan 2009 | by Darren Davidson
Ian Poulter and England cricketer Kevin Pietersen. Headquartered in Hertfordshire, Oakley UK plans ...
The Gate hires Suchet to direct business development
01 Dec 2008 | by Nikki Sandison
sports marketing division and led the team that created Fantasy Football and Fantasy Cricket. Phillip ...
Cricket body appoints Alchemetrics to build customer database
20 Aug 2008 | by Nikki Sandison
LONDON - The England and Wales Cricket Board has appointed data specialist Alchemetrics to create...together data on members of ECB and first-class county cricket clubs, ticket purchasers and fans ... and Wales Cricket Board's investment in a central customer database will be instrumental in allowing it to connect with its members and the wider cricketing community, especially with new investment into the game ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
