Unilever adopts new global digital strategy for Sure
21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
country-specific basis. Previous UK work has included a Sure for Men viral featuring cricketer Andrew ...
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ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
. Morrisons' most significant advertising move this year was signing former cricketer Andrew 'Freddie ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
title sponsorship of domestic Test match cricket, a deal due for renewal soon, and its tie-up with Sky ...
David Pullan takes Unilever role at Mindshare
12 May 2011 | by Jeremy Lee
's three regional heads in North America, Europe and Asia. Pullan, who joins from Surrey County Cricket ...
Reckitt Benckiser after Becht: a hard act to follow
05 May 2011 | by Gemma Charles
International, which established RB as a major player in global consumer healthcare. Football and cricket fan ...
Brand Manager of the Week: Sophia Warner, Category marketing controller, Palmer and Harvey
12 Jan 2011
dad to the cricket and my husband to the rugby. - If you had three wishes, what would they be ...
Maximuscle unveils first TV ad for core range starring Ugo Monye
28 May 2010 | by Joe Thomas
and Wales Cricket Board, the Welsh Rugby Union, Fulham Football Club, London Wasps and Harlequins Rugby ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
of domestic Test cricket in England was extended for a further two years, but the brand axed its involvement ...
England cricketer Kevin Pietersen appears in his first Brylcreem ad
30 Nov 2009 | by Amy Golding
cricketer, and newly appointed Brycreem Boy, Kevin Pietersen
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
