Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
but impressively successful. Within a short time, for every game of football, rugby or cricket you watched ...
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
in UK sport, dwarfed by football, cricket and rugby. Battle for popularity According to Sport ...
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a...Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner. However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...
Beta forced to rethink DaddyBeGood proposition
16 Apr 2012 | by Arif Durrani
arrival was supported by print ads fronted by cricketer Freddie Flintoff, along with radio activity ...
The Times to sponsor Sky Sports News at Ten
05 Apr 2012 | by Maisie McCabe
The sponsorship will run until the autumn and The Times' idents around the hour-long programme will seek to demonstrate the different sports featured in the paper, starting with football and rugby. Spots for cricket, tennis, Formula 1 and athletics will also be broadcast over the course ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...
Betfair to knock rivals for the first time in campaign
10 Feb 2012 | by John Reynolds
ambassadors. The brand signed up former England cricketer Michael Vaughan, retired rugby star ...
Brit Insurance marketing cuts threaten cricket sponsorship
31 Jan 2012 | by John Reynolds
sponsorship of the England cricket team in doubt....The company, which sponsors the elite England cricket team, has entered into a 30-day consultation ... Cricket Board (ECB) in 2009 to sponsor the England team. However, a source familiar with the situation told Marketing a question mark now hangs over the viability of its cricket sponsorship. An ECB ...
Advertising watchdog to investigate Snickers Twitter campaign
26 Jan 2012 | by Arif Durrani
Amir Khan (@AmirKingKhan), cricketer Sir Ian Botham (@BeefyBotham) and singer Cher Lloyd (@CherlyLloyd ...
Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it
20 Jan 2012 | by John Reynolds
cricket and golf's Open Championship are all looking at how they can achieve cut-through for their brands ... on free-to-air TV in the UK, with the exception of cricket - will be somewhat in the shadow ... , as lot of corporations have set aside their corporate spend for the Olympic Games ,' he adds. CRICKET ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
