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Brand builder: Under Armour

but impressively successful. Within a short time, for every game of football, rugby or cricket you watched ...

ISBA Conference: President spotlights online behavioural ads debate

"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...

Morrisons reports Christmas sales boost

marketplace offering, featuring Sir Bruce Forsyth and former cricketer Andrew "Freddie" Flintoff. The brand ...

Marketing's Adwatch of the Year 2011

. Morrisons' most significant advertising move this year was signing former cricketer Andrew 'Freddie ...

Media Bitch's Diary 22 July

cricket fan has just completed his 20th year at the media agency. Rumour has it that he celebrated ...

Flintoff to be brand face of oversized clothes

Andrew Flintoff, the former England cricketer, has signed up as a brand ambassador for a range

Morrisons to sponsor gifted kids' show on ITV1

paired former cricketer Andrew 'Freddie' Flintoff with a band of kids. The sponsorship package ...

Ocado set to fight back in home delivery battle with Waitrose

the line Ocado.com no more supermarket scrums ; its branding also appeared at cricket venues during ...

Brand logic of Morrisons' interest in Iceland questioned

retailer to develop an own label range free of GM ingredients. Morrisons recently added former cricketer ...

Power 100: 100 to 50

title sponsorship of domestic Test match cricket, a deal due for renewal soon, and its tie-up with Sky ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.