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ISBA Conference: Mobile can become 'seventh mass media'

Wood, chief of research at mobile intelligence service CCS Insight, was addressing the ISBA conference at Lord's Cricket Ground on the subject 'The Year of Mobile... ?'. He credited a man called Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up. His ...

ISBA Conference: President spotlights online behavioural ads debate

"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...

Xbox renews A League Of Their Own deal

Corden is joined on the sports-based comedy quiz by former footballer Jamie Redknapp and former cricketer Andrew Flintoff as team captains and comedian John Bishop and 'Sky Sports News' presenter Georgie Thompson as regular panellists. In line with the last series, the title sequence of the programme ...

Corporate hospitality feels the pinch

under the name of a cricket club to try to avoid press attention. However, this is good news ... . Meanwhile, cricket ground Lord's recently launched a 'Twelfthman' package, offering bookers every 12th place ... , the Wimbledon tennis tournament and the Henley Royal Regatta, as well as during England cricket matches ...

Russell Davies: Data's crucial. But can we entertain the masses with it?

There were two highlights for me. One was playing the first cricket match I've played for, literally, 30 years. It turns out I'm a relatively useful spinner, as long as the batsman is looking the other way. The second highlight was when one of my fellow cricketers suddenly blurted out a bit ...

PRWeek Awards Shortlist 2011

International Cricketer for Centric HarperCollins The Stig Gets the Green Light HRSM Abandonment ...

Power 100: 100 to 50

title sponsorship of domestic Test match cricket, a deal due for renewal soon, and its tie-up with Sky ...

Profile: Adam Vincenzini, social media consultant at Paratus

Paratus briefly in 2006 to work for Cricket Australia where he experienced the worst moment of his career ... -handedly to change Cricket Australia's security policy - you now need handcuffs to take the trophies out on show ... Communications - 2006: Marketing comms manager, Cricket Australia - 2005: Senior consultant, Paratus ...

Pick & Turkey league (1 Oct 2010)

Adidas Star Wars range 1 Sky Creative Sky Sports Cricket in South Africa ...

IT body BCS unveils campaign to change the 'geeky' image of IT

, ex-England cricketer, represents Sir Clive Sinclair, the father of gaming who brought computers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.