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ISBA Conference: President spotlights online behavioural ads debate

"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it

cricket and golf's Open Championship are all looking at how they can achieve cut-through for their brands ... on free-to-air TV in the UK, with the exception of cricket - will be somewhat in the shadow ... , as lot of corporations have set aside their corporate spend for the Olympic Games ,' he adds. CRICKET ...

Power 100: 100 to 50

title sponsorship of domestic Test match cricket, a deal due for renewal soon, and its tie-up with Sky ...

The FA Cup: a clear game plan

to bargaining-heightened marketing rights. Much like the Grand National and cricket's Ashes series, The FA ... 'What's your goal?' careers initiative. For Npower's sponsorship of Test Match cricket in England ...

BA targets disgruntled Aussies with online Ashes campaign

idea was to offer Australian cricket fans some consolation in defeat without resorting ...

What @theashes can tell us about picking the wrong Twitter name

didn't know about a certain major cricket tournament taking place between England and Australia.

Pick & Turkey league (15 Oct 2010)

Creative Sky Sports Cricket in South Africa 2 Wieden Kennedy The DCSF ...

Pick & Turkey league (8 Oct 2010)

1 Sid Lee Adidas Star Wars range 1 Sky Creative Sky Sports Cricket ...

Tourism Australia opens Ashes ad series with iPad app

competitive England versus Australia cricket series due to take place at the end of the year....The Vodafone Ashes Series 2010/2011 will begin in Brisbane on November 25 and, to promote the event, Tourism Australia has pulled together video interviews with top cricketers and city guides for the new app, which will also include team news and, during play, live updates ...

Decision on free-to-air sports events deferred until 2012

[highlights] Protected) Cricket Test matches played in England Non-finals play in the Wimbledon ... Countries The Commonwealth Games The World Athletics Championship The Cricket World Cup ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.