As part of a new campaign, Domino's is displaying customer feedback - good and bad - on a 4,630-square-foot billboard in Times Square, New York, and has launched a TV ad starring real Domino's store managers.
The ad, created by Crispin Porter Bogusky, shows a man locked in a motel room eating a large chicken burger. The door bursts open to reveal an angry-looking cow standing in the doorway while the voiceover says "New Tendercrisp chicken. So good you ll cheat on beef. Only at Burger King". In its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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