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Microsoft rolls out 'real-life' ad for Windows 7 PCs
19 Aug 2011 | by Sarah Shearman
The new TV ad, created by Crispin Porter + Bogusky in the US, features Cheryl and her husband, who want to purchase a new PC. When Cheryl leaves the house, the Windows 7 team help the husband create ... officer at Crispin Porter + Bogusky. In June, Microsoft unveiled an interactive ad platform ...
Mat Morrison, Porter Novelli - We still have the advantage
04 Nov 2009 | by Mat Morrison
a part of the whole picture. Sometimes less is more. When Porter Novelli took part in PR Week ... . - Mat Morrison is digital planning director at Porter Novelli . ...
Watch Microsoft's 'I'm a PC' TV ad for Windows 7
22 Oct 2009 | by Fiona Ramsay
Mike Fischer, chief marketing officer for Microsoft Consumer and Online, said the campaign by Crispin Porter Bogusky was part of a longterm, multi-year dialogue' with consumers focused on the theme of Your PC, simplified'. We want to take a new approach to the consumer, as this is the year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
