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Blighty launches the Great Blighty Ale Trail

hotels owned by Old English Inns. Annabel Porter, factual marketing manager at UKTV, said: "We ve used ...

My-wardrobe.com plans heavyweight marketing drive

. Its target audience is more likely to be Net-a-Porter customers than those who shop ... Research: "Sitting firmly in the luxury sector, My-wardrobe competes directly with online player Net-a-Porter ... its presence and rival the likes of Net-a-Porter by expanding its customer base. It will also help ...

Net-a-Porter ups conversion rate after cutting email activity

LONDON - Online luxury fashion retailer Net-a-Porter.com has cut down the number of emails it sends...by nearly half of recipients. Martin Bartle, head of marketing at Net-a-Porter.com, said: Lyris has ... and targeted. The company sends out around 300,000 emails a week. Email drives 32% of Net-a-Porter s sales ... award for its Net a Porter work. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.