Net-a-Porter ups conversion rate after cutting email activity
05 Feb 2007 | by by Daniel Farey-Jones
LONDON - Online luxury fashion retailer Net-a-Porter.com has cut down the number of emails it sends...by nearly half of recipients. Martin Bartle, head of marketing at Net-a-Porter.com, said: Lyris has ... and targeted. The company sends out around 300,000 emails a week. Email drives 32% of Net-a-Porter s sales ... award for its Net a Porter work. ...



