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My-wardrobe.com plans heavyweight marketing drive
14 Jul 2010 | by Joe Thomas
. Its target audience is more likely to be Net-a-Porter customers than those who shop ... Research: "Sitting firmly in the luxury sector, My-wardrobe competes directly with online player Net-a-Porter ... its presence and rival the likes of Net-a-Porter by expanding its customer base. It will also help ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.



