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Marketing Design Awards: Pharmaceutical & healthcare

Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER Kimberly-Clark sanitary protection brand Kotex was in serious decline at the end of 2002. In an uninspiring market dominated by its ... that consumers were loathe to talk about. Kotex scheduled a relaunch for 2003 and challenged Coley Porter Bell ...

Marketing Design Awards: Grand Prix

Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER The judges of the 2004 ... . Agency Coley Porter Bell's brief was simple - to reinvigorate a brand that was in decline, with a weak ... from sanitary protection to personal care. Coley Porter Bell undertook research which sought ...

Marketing Design Awards: Packaging (non-food & drink)

Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER A brief look at market share figures emphasised Kotex's need to reappraise its brand. To change consumer perceptions, research indicated that it was better to talk to women as women, rather than using an approach focusing ...

World: Gallery

space. Client: Mini Agency: Crispin Porter & Bogusky, Miami Art director: Tiffany Kosel ... : Karl Dunn Director: Melvin Mak Production company: Rushes Networks, Singapore Mini - Crispin Porter & Bogusky US. "Small is beautiful" is the message of these print ads which run as half- page ...

STOP PRESS: Innocent Drinks hires Coley Porter Bell

Innocent Drinks has hired Coley Porter Bell to overhaul its label design. The agency is also

Huggies in wipes redesign prior to European roll-out

Huggies Cotton-Touch Wipes will be rolled out in Russia, Germany, France and Italy throughout October. They will be available in a self-sealing bag that locks in moisture. The redesign has been carried out by Coley Porter Bell and Tin Horse. Kimberly Clark ...

PUBLIC RELATIONS: How to target the informed patient - An EC move could allow drugs firms to market direct to consumers, writes Mary Cowlett

& Knowlton, Countrywide Porter Novelli and Edelman have all married their ethical healthcare skills ...

PUBLIC RELATIONS: How to target the informed patient - An EC move could allow drugs firms to market direct to consumers, writes Mary Cowlett

& Knowlton, Countrywide Porter Novelli and Edelman have all married their ethical healthcare skills ...

O&M launches Huggies TV campaign

. The new packaging for the range was devised by the WPP-owned Coley Porter Bell. The colour-coded designs ...

PR LEAGUE TABLE: Healthcare grows consumer appeal - As the public gets more involved in the pharmaceuticals it buys, healthcare agencies are having to cultivate consumer expertise

,821,000 1,670,000 11 Countrywide Porter Novelli 19,019,000 1,522,000 12 Edelman ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.