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Microsoft unveils first cross-brand 'umbrella' campaign

The 5.5m drive breaks this week and features Windows, Windows Phone, Kinect for Xbox and Office being used in a living room, as Microsoft targets families in the run-up to Christmas. A 30-second TV ad, by Crispin, Porter Bogusky, shows a father playing Dance Central 2 on an Xbox 360 with Kinect ...

Microsoft to break records with Windows Phone 7 campaign

Eight global ads, created by Crispin Porter + Bogusky, will launch across Europe from tomorrow and air in the US on 25 October. The humorous ads aim to break through the clutter in the smartphone market by featuring awkward moments that people find themselves in while immersed in their phones ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.