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CLOSE-UP: GLOBAL BRIEF; Germany gears up for sell-off

, and a vast direct marketing campaign. The TV work uses the tune of the Cole Porter song Who ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.