Search results for Crispin Porter

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SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports

11 Dec 1997 | by LOUELLA MILES

? David Porter, a director at The Media Business, finds the situation very frustrating. My criticism ...

F-H clinches corporate programme for Dell

05 Dec 1997 | by JEMIMAH BAILEY

,000, after pitching against Burson-Marsteller, Countrywide Porter Novelli and Biss Lancaster. The win means ...

London Electricity

04 Dec 1997 | by QUENTIN BELL

marketing by CMB. As part of the campaign, public relations agency Countrywide Porter Novelli created a...and direct marketing by CMB. As part of the campaign, public relations agency Countrywide Porter Novelli ...

Sponsorship: Signs of the times - The effectiveness of broadcast sponsorship means that clients want more control and exclusivity. This is creating conflict between channels, programme makers and the ITC LOUISE BISHOP reports.

27 Nov 1997

s advocate. The academic underpinning, enhanced by gurus such as Michael Porter, Philip Kotler ...

I’M ONLY A CLIENT BUT: doesn’t the management consultant’s task end at the very point where the client is getting interested? Keith Lucas gives some pointers on how ad agencies can win back clients by learning to be strategic as we

14 Nov 1997 | by KEITH LUCAS, the European marketing com

-segmented tribal clusters? Or, for argument s sake, Michael Porter s five forces? If you winced ...

New-look Molson ends Dry run

13 Nov 1997 | by HARRIET MARSH

. The redesign, through design agency Coley Porter Bell, is to be supported by a national press and poster ...

BUYING THE WORLD: Media is the most powerful currency in advertising, or so they say. But do any of the prominent agency and media groups really have a cohesive global media strategy? Claire Beale reports

31 Oct 1997 | by CLAIRE BEALE

? * confused, ** manoeuvring, *** focused. Aegis*** Media baron: Crispin Davis, group chief ...

Advertising & Promotion: Designs on sugar

16 Oct 1997 | by HARRIET MARSH

Coley Porter Bell has developed the packaging and branding for a new product from British Sugar...Coley Porter Bell has developed the packaging and branding for a new product from British Sugar called Spreadable Icing . ...

Advertising & Promotion: Packaging prize

16 Oct 1997 | by HARRIET MARSH

Design consultancy Coley Porter Bell has won Best of Show award in the International Brand...Design consultancy Coley Porter Bell has won Best of Show award in the International Brand Packaging Awards for its Ten Degrees design for Eden Valley Water. ...

PERSPECTIVE: It’s worth courting the media to make ads more effective

26 Sep 1997 | by STEFANO HATFIELD

, and then his occasional slot in Monday s Guardian), Mark Wnek (the Independent) and Crispin Davis of Aegis..., and then his occasional slot in Monday s Guardian), Mark Wnek (the Independent) and Crispin Davis of Aegis ... at that shirt (yellow and strategically unbuttoned - I liked it, actually) and Crispin Davis brought about ...

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