Charles Barker picks up Barclaycard account
26 Sep 1997
Steve Gebbett, beat three other agencies to win the business: GCI London, Countrywide Porter Novelli ...
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PERSPECTIVE: It’s worth courting the media to make ads more effective
26 Sep 1997 | by STEFANO HATFIELD
, and then his occasional slot in Monday s Guardian), Mark Wnek (the Independent) and Crispin Davis of Aegis..., and then his occasional slot in Monday s Guardian), Mark Wnek (the Independent) and Crispin Davis of Aegis ... at that shirt (yellow and strategically unbuttoned - I liked it, actually) and Crispin Davis brought about ...
Ibach takes over from Augustin at F-H France
26 Sep 1997
executive John Graham announced that the agency, together with sister public relations shop Porter ...
RISE OF THE SUPER GROUPS: The big boys of the PR industry are proving that size really does matter when it comes to making a global impact. Kate Nicholas looks at the corporate philosophies and the market influences behind the lastest rash of acquistions
26 Sep 1997 | by KATE NICHOLAS
. By combining Porter Novelli International and Fleishman-Hillard into Communications Consulting Worldwide ... of Communications Consulting Worldwide - Fleishman-Hillard and Porter Novelli - will continue to operate ...
FOCUS: MARKET RESEARCH - A sharper focus on public opinion/It used to be just a penny for your thoughts, but these days those same ideas are proving invaluable for uncovering consumer trends and perceptions Mary Cowlett looks at the growing use of focus g
26 Sep 1997 | by MARY COWLETT
. As Mary Baker, senior planner at Countrywide Porter Novelli, says: In this industry, we need to use ... in the city last year, the company brought in Countrywide Porter Novelli in Leeds. The new four ...
FOCUS: RECRUITMENT - It’s getting lonelier than ever at the top/Despite a wealth of bright young graduates entering the industry, pressure and disillusionment means that few people in PR get anywhere near that elusive gold watch. Jemimah Bailey re
19 Sep 1997 | by JEMIMAH BAILEY
It s immensely hard to find senior people of any quality, says Crispin Manners, chief executive...It s immensely hard to find senior people of any quality, says Crispin Manners, chief ... following a redundancy. Claire Stern, personnel manager at Countrywide Porter Novelli, says age ... at Countrywide Porter Novelli, explains how the agency uses psychometric testing at the beginning ...
Profile: Joachim Klewes, Edelman Europe - Crossing over PR boundaries/Having conquered the German PR market Joachim Klewes now takes on Europe
19 Sep 1997 | by RUTH NICHOLAS
-Marsteller and Porter Novelli. I wouldn t really think of Edelman. He goes on to add that Klewes should first ... determination. Porter Novelli International chairman Peter Hehir says: He is very goal-oriented. He ...
Ikea poster campaign
18 Sep 1997 | by ANGUS PORTER
Ikea breaks a poster campaign through St Luke s this week emphasising the idea that your character can be defined by the furniture you buy.
AGENDA: Why Opal Fruits name has to go - Mars’ decision to rebrand Opal Fruits as Starbursts, as it is known throughout most of the world, reveals the conflict between domestic brand loyalty and the pressures of global strategies. Mars UK marketin
18 Sep 1997 | by ANGUS PORTER
The debate over the change of name from Opal Fruits to Starburst has revealed once again the strength of emotion certain brands, especially in confectionery, seem able to stir up in us.
PRCA sees record number of entries for 1997 awards
12 Sep 1997 | by IAN DARBY
and Wolfe (twice); Countrywide Porter Novelli (twice - Banbury and Leeds); Munro Forster; PR Centre ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
