McCann-Erickson wins $12m US Boston Beer account
04 Aug 1998
is the marketer of Samuel Adams brand brews, which include Boston Lager, Boston Ale Honey Porter, Scotch Ale ...
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Brands alliance in mailshot trial
06 Aug 1998 | by DANNY ROGERS
that it was on the verge of pulling out of the project, after fourth founder partner Bass left in March. Chris Porter ...
McCann-Erickson wins $12m US Boston Beer account
04 Aug 1998
is the marketer of Samuel Adams brand brews, which include Boston Lager, Boston Ale Honey Porter, Scotch Ale ...
Porter Novelli tops Euro league
24 Jul 1998 | by JENNIFER WHITEHEAD
Porter Novelli International has become the largest owned group of consultancies in Europe...Porter Novelli International has become the largest owned group of consultancies in Europe, as revealed in the 1998 PR Week European League tables, published this week. The group increased its ... now been rebranded with the Porter Novelli name. Euro RSCG, whose fee income fell by six per ...
TOP EUROPEAN AGENCIES 1998: GROWING CONCERNS - Despite ever expanding networks the large groups still recognise the value of local players Photograph (Omitted)
24 Jul 1998
ventures have been springing up on the European mainland. Porter Novelli International, which has ... Porter Novelli run by Jean-Baptiste Bellescize. Porter Novelli has taken steps to strengthen its brand recognition - all its agencies now bear the Porter Novelli name - and is striving to increase ...
TOP EUROPEAN AGENCIES 1998: NETHERLANDS - The gap between large and small agencies has given rise to two different trade bodies Photograph (Omitted)
24 Jul 1998
Porter Novelli, sees clients moving away from traditional PR and requiring the more strategic ... Comm Group 4,281,250 2,625,000 3 Bennis Porter Novelli* 2 ... Independent 3 Bennis Porter Novelli* Amsterdam Porter Novelli 4 Van Rossum Partners ...
TOP EUROPEAN AGENCIES 1998: CENTRAL OFFICES - EMU has caused companies to start eyeing up European capitals, other than London, as a base Photograph (Omitted)
24 Jul 1998
and sees a merger trend accelerating among European agencies into next year. Crispin Manners ...
TOP EUROPEAN AGENCIES 1998: Altered states - European Monetary Union and a wave of privatisations are forcing a transformation in the way European markets are using PR
24 Jul 1998 | by STEPHANIE FRANCE
. In the consultancy world Porter Novelli International, which recently bought a majority share in Paris ... are now branded Porter Novelli. The group has stormed to the top of the owned groups table with a 13 per ... the lead role in campaigns. Simon Van Ende of Bennis Porter Novelli in the Netherlands says ...
TOP EUROPEAN AGENCIES 1998: GERMANY - A boost in business confidence has lead to an increased growth in consultancy work. If Schroder wins the general election there could be a rise in spin doctoring and lobbying Photograph (Omitted)
24 Jul 1998
of two to three years of rising growth , says Kohtes and Klewes Porter Novelli chief executive officer ... Status 97 1 Kohtes Klewes P Novelli* Dusseldorf Porter Novelli sub 2 ABC Agentur Fur ...
TOP EUROPEAN AGENCIES 1998: BELGIUM - Despite problems of high unemployment, domestic consumption has still proved buoyant Photographs (Omitted)
24 Jul 1998
Porter Novelli s Brussels office, for example, has achieved major growth since it was set up in 1994 ... transferred to the Brussels office of new sister agencies Countrywide Porter Novelli and public affairs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
