POINT-OF-PURCHASE: POP put to the test - The customer is always right. It’s the questions being asked of them that are wrong. David Murphy reports on the new, improved research techniques into effective packaging design
16 Apr 1998 | by DAVID MURPHY
is not on its own with this type of approach. Identity design consultant Coley Porter Bell has similar ... consumer decisions. Coley Porter Bell is particularly interested in what it calls the visual ... to recognise brands and get reassurance from them. Coley Porter Bell managing director Amanda Connolly ...



