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POINT-OF-PURCHASE: Cosmetic differences - POP has to work even harder for cosmetics, explains Jane Bainbridge

an enormous influence. Design agency Coley Porter Bell has carried out qualitative research in this area ... Connolly, managing director of Coley Porter Bell. But more important, the agency s research ...

POINT-OF-PURCHASE: POP put to the test - The customer is always right. It’s the questions being asked of them that are wrong. David Murphy reports on the new, improved research techniques into effective packaging design

is not on its own with this type of approach. Identity design consultant Coley Porter Bell has similar ... consumer decisions. Coley Porter Bell is particularly interested in what it calls the visual ... to recognise brands and get reassurance from them. Coley Porter Bell managing director Amanda Connolly ...

Harvey Nichols hires

for a year, since the departure of Mary Porter. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.