PUBLIC RELATIONS: Quality controls - The question of how to assess the impact of PR has been thrown into the spotlight by the launch of a new evaluation system. Ken Gofton reports
29 Jan 1998 | by KEN GOFTON
for business. And the response? We laughed, declares Peter Hehir, chairman of Countrywide Porter ... t offer a branded evaluation programme, like Shandwick s STEP or Countrywide Porter Novelli s Comet ... - it s what we believe in. Like GBC, the Countrywide Porter Novelli programme, called Comet, is a ...



