MEDIA ANALYSIS: MYSTERY CV
25 Oct 1999 | by MARK TUNGATE
: Am I Kevin Hand of Emap, David Arculus of IPC or Crispin Davies of Reed? ...
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POP: Why retailers rule over POP success - Prior to attracting the consumer, brand promotions have to appeal to retailers. Holly Acland reports
28 Oct 1999 | by HOLLY ACLAND
at design agency Coley Porter Bell, can lay claim to such compulsive behaviour. When Grimer worked ...
MEDIA ANALYSIS: BRAND SPEND ANALYSIS - It’s not surprising to find Volkswagen’s streets ahead in adspend and creative
25 Oct 1999 | by MARK TUNGATE
(Audi), David Porter (VW), Fraser Riddell (Skoda) and Nick Lawson (Seat). TV director Mark Collins ...
Last throw for topless darts as Live TV to close
22 Oct 1999 | by Gordon MacMillan,
. The News bunny got the chop sometime ago. The station was launched by Janet Street-Porter, now editor of the Independent on Sunday, and former Mirror Group deputy chief executive, Kelvin Mackenzie. Street-Porter ...
Telecoms firm 1st Line sets PR task for Countrywide
22 Oct 1999 | by ED SHELTON
Countrywide Porter Novelli has been appointed by 1st Line Mobile Communications to create the PR...Countrywide Porter Novelli has been appointed by 1st Line Mobile Communications to create the PR to accompany its first TV advertising push. The PR campaign will be designed to create brand awareness among both business and consumer customers, and position the company as one that does things ...
Bass appoints Shilland to streamline brand PR
22 Oct 1999 | by DAVID MCCORMACK
Bass Brewers has disposed of its roster of two agencies and appointed Shilland and Co on a brand-building consumer and trade campaign for its five major drinks brands, including Carling. The work was awarded after a four-way pitch including incumbent agencies Countrywide Porter Novelli (CPN) and Paragon ...
PR WEEK AWARDS: And the winners will be ... - The first chance to see the finalists and sponsors of the 1999 PR Week awards
22 Oct 1999 | by MARY COWLETT
and Rolls Royce The Chancellor s Budget, Countrywide Porter Novelli Red Nose Day Radiothon ... ACTIVITY Putting Rail Catering on the Right Track, Countrywide Porter Novelli (Leeds ...
DESIGN CHOICE: Foster’s Amber tap
21 Oct 1999 | by PAUL WHITFIELD, Reporter, Marketing
up with this blue and gold slippery slide pub tap, designed by Coley Porter Bell. The tap ...
OPINION: Creativity finally back on agenda for UK business
21 Oct 1999 | by LAURA MAZUR
Porter told the World Productivity Congress in Edinburgh two weeks ago, the UK s decline in innovative ...
NEWS ANALYSIS: Ambient media: what is the truth behind the projections? - Can ambient challenge the big guns outdoors? Mark Tungate investigates
18 Oct 1999 | by MARK TUNGATE
Projecting Gail Porter s naked rear onto the Houses of Parliament may have been an easy way...Projecting Gail Porter s naked rear onto the Houses of Parliament may have been an easy way ... Lamarr referred to it during his relentless baiting of the nubile Porter. Although not all ... International, admits that stunts like the Porter projection bring added value to ambient in terms of PR ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
