Search results for Crispin Porter

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Kellogg’s drafts FH into its PR army

Fleishman-Hillard to a PR army that already includes Porter Novelli and a large in-house department....BATTLE CREEK, MI: Kellogg s dramatically expanded its use of external PR last week, adding Fleishman-Hillard to a PR army that already includes Porter Novelli and a large in-house department. The company, which has been trying to ramp up its marketing efforts in the face of a stagnant cereal market ...

1999 THE YEAR IN REVIEW: Myriad mergers. Corporate restructurings Million-dollar accounts. The ongoing battle with advertising. It was a busy year for the industry. PRWeek looks back.

by Arnold Communications and that included, among others, Porter Novelli and Bromley Aguilar ... audience among the GOP electorate at-large. On the public affairs front, Porter Novelli bagged a ... companies. The client is the American Legacy Foundation. (Porter Novelli acquired California affairs ...

MEDIA: FOR THE RECORD

. Unveiling the plans, Crispin Davis (pictured), Reed s new chief executive, said the company was facing...Reed Elsevier has announced plans to reorganise into three global divisions and to plough an extra pounds 150 million to pounds 200 million in to developing and marketing internet services next year. Unveiling the plans, Crispin Davis (pictured), Reed s new chief executive, said the company ...

CAMPAIGN DIARY: Tales lose lustre after one telling too many

about when Janet Street-Porter s penchant for recycled skip furniture cost Tony Banks his dignity when a spare nail ripped through his trousers mid-interview; or Street-Porter again, storming ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

Crispin Davis switches to chief executive of Reed Elsevier ... Boris Johnson succeeds Frank Johnson ...

Reed Elsevier will raise online spend.

services," said Crispin Davis, chief executive of Reed Elsevier. Davis, who joined from Aegis...services," said Crispin Davis, chief executive of Reed Elsevier. Davis, who joined from Aegis ...

Reed Elsevier will raise online spend.

and marketing, particularly in net-based information services, said Crispin Davis, chief executive of Reed ...

Affiliate marketing - Let’s work together.

bullet. Your brand should be big enough to take care of itself. But Richard Porter, founder ... . At the moment, if a company doesn t want to pay, there s nothing stopping them, says Porter. There are some ... SimplesiteUK s managing director Richard Porter. A friend of mine bought the car and it was lovely ...

Affiliate marketing - Let's work together.

, but it's not a magic bullet. Your brand should be big enough to take care of itself." But Richard Porter ... 's nothing stopping them," says Porter. "There are some real scams out there." His company claims to have ... specialist SimplesiteUK's managing director Richard Porter. "A friend of mine bought the car ...

ANALYSIS: Measurement Standards - Will Nielsen score in standards crusade? When a company like Nielsen enters the PR measurement race, people stand up and take notice. But can the research titan do any better at solving the industry’s most vexing

measurement data with Porter Novelli generated substantially more buzz than your average industry revelation...Last week s splash that Nielsen Media Research has agreed to share its coveted demographic measurement data with Porter Novelli generated substantially more buzz than your average industry revelation ... -to-business ones. And while Porter Novelli speaks enthusiastically about using the information to find the most ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.